Native vs Cross Platform vs Hybrid: Choosing the Right Mobile App Option for Your Business

The ongoing surge in the numbers of Smartphone users and the coherent bonding of users with apps are persistent reasons encouraging businesses to deeply focus on app investment strategy. With so many app options around it is apparently tricky for a business to choose the right and profitable app option. This article strives to present a general outline of all the app options aiming at empowering you to make an informed business decision:


Native apps:

These applications are built using the programming language of the device, hence native, and are meant to operate only on their designated platform. For instance, Android apps run only on Android platform and cannot be run on iOS and vice versa. These apps are distributed via their respective app stores and you need to install them on your device.

See Also:- Things to take care of before building your Mobile App

Temptations for going native:

As native apps are developed using the device’s designated language and are installed in the device itself, they offer the best graphics and animations. Additionally, the UX-UI designers are quite sure of their approaches in native apps and developers know exactly how to implement them for users to feel intuitive (native) with the app. Therefore, if your business needs a consumer centric app or game app wherein seamless user experience and graphics are key focus area then get in touch with Mobile App Development Experts to develop a native app.

However, native naysayers emphasize on the lack of portability of these implying that either you can target your app for a single platform or go for multiple platforms. The latter option is arguably said to cost you notable amount of time and resources. Nonetheless, you can develop your business app for multiple platforms (Android, iOS or Windows) right within your budget by outsourcing your project and stay assured of a very fast and cost-effective solution.

Cross-platform apps:

These apps are created using HTML, CSS and JavaScript by platforms like PhoneGap and are distributed via the web. Yet, cross-platform apps differ from usual web pages as they connect to a back end database and also require business logic. They use the device’s browser as the user interface and can run across all platforms without the need of installing them on your device.

The ‘one-size –fits-all’ approach:

These apps are intended for minimizing development cost and effort as single shared source code can be run in different platforms. It paves way for generating more revenue by allowing you to reach a larger audience via one single app. Furthermore, it shields you from the future uncertainty that if any platform ceases to exist in the unstable technological landscape then your efforts and investment won’t go futile. Being rooted in one single code base cross-platform apps ensure that updates reflect instantly across all the platforms rendering uniform user experience thus minimizing ongoing maintenance.

Nevertheless, these apps limitations as yet of getting access to the contact list of device and delivering push notifications. Also, graphics are not handled as intuitively as native apps. If you are not aiming for push notifications and high-performance then this app is just for you.

Hybrid apps:

As the name suggests, these apps are just the combination of native and cross-platform apps. They are built using web technologies conferring scalability like cross-platform apps and then encased in a platform-specific shell to deliver native feel.

Bridging the gap via Hybrid:

These apps serve as a mend on the rift left over by the other two app options. As hybrid apps need device integration you can effectively utilize device functionalities like GPS, camera, etc., access contact lists from the device and push notifications despite spending less than native apps. Hybrid apps are evolving on daily basis to perform neck and neck with native apps. If your app

Although, critics complain about slow performance of these apps but this issue can be easily resolved by entrusting your project to Mobile Application Specialist who are adept at dealing with mobile frameworks.

As discussed in this article each app option has its own advantages and limitations, hence choosing the right option is directly dependent your business requirements and budget assigned for the app development project.


About romaincaisse

Tech is my adrenaline rush and I get a high knowing the world of technology. Keep tuned in for good reads in IT.
This entry was posted in Phone Gap, Sencha touch and tagged , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s